FEATURE/ProFlowers Says `Get Fresh' This Valentine's Day

FEATURE/ProFlowers Says `Get Fresh' This Valentine's Day

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    Feature Editors
    FEATURE...
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    SAN DIEGO--(BUSINESS WIRE)--Jan. 26, 2005--

    With Elegant, Innovative Arrangements and a 7-Day Freshness Guarantee, ProFlowers(R) Delivers the Freshest Flowers for that Very
    Special Someone

    Make your sweetheart see red this Valentine's Day... or white, or pink, or yellow for that matter! ProFlowers(R) is reinventing the $19 billion per year U.S. flower industry--and sending gorgeous, longer-lasting flowers for the year's most romantic holiday has never been easier or more affordable.
    ProFlowers delivers naturally elegant flowers and plants that are 5-9 days fresher than those available at the local florist or through national wire services--they look better and they last longer. The reason is simple: they're cut fresh from the fields and shipped directly to customers. By connecting customers directly with the world's top growers, ProFlowers is able to deliver fresh, innovative arrangements usually within three days of the flowers being cut from the fields. Best of all, each gift is backed by a 7-day freshness money-back guarantee, so customers can be sure their gift will show how they really feel.
    "When considering a Valentine's Day gift, consumers should be aware that national wire services and local florists use an outdated business model that often results in the delivery of flowers that are less fresh, more expensive and unpredictable," said Abe Wynperle, President and COO of ProFlowers. "ProFlowers connects consumers directly with flower growers -- eliminating middlemen, extended stays in refrigerators and any potential surprises, so what you order is what gets delivered. If the farm doesn't have it, ProFlowers doesn't sell it."
    And this Valentine's Day, fresh flowers mean roses and so much more. Sweethearts everywhere will swoon for ProFlowers' diverse selection of hand-picked, elegant arrangements:

--	Dazzle a loved one with beautiful Sweetheart Tulips! Your loved one will feel like it's spring already when they receive hand-picked vibrant Dutch tulips. Starting at $29.99
--	Trust ProFlowers Sweet Expression Roses to express your love and admiration, and endear that special someone to you forever: 12 fresh-cut, red, pink and white roses accented with Baby's Breath. $39.99
--	For the true jewel in your life, try the Pink Sapphire arrangement: a brightly colored, sparkling bouquet of South American pink roses, pink alstroemeria, and purple butterfly asters, hand-picked and tied. $44.99
--	For a new twist on roses, try ProFlowers' ever-popular Potted Valentine's Day Roses plant. Adorable and long-lasting, these miniature rose blooms are bright and unexpected--and sure to make her smile. $39.99
--	For the sophisticate in your life, ProFlowers is delighted to offer Purple Dendrobium Orchids. Long-lasting and elegant, these beautiful orchids are the essential gift for someone whose tastes are upscale and unique. $49.99
--	For a romantic, traditional "I Love You," send One Dozen Red Roses, a fresh bouquet of South American roses with baby's breath, hand-picked, tied, and ready to bloom. $39.99
--	Send her Hugs and Kisses with ProFlowers' cheerful blue iris and ravishing red tulips--a beautiful, bright burst of contrasting colors that truly is a hug and kiss in petal form! $49.99
--	Finally, for a statement of love she won't soon forget, send Three Dozen Long Stemmed Red Roses, a bouquet of sensational, fresh-cut long-stemmed roses straight from South America. Accented with baby's breath, hand-picked and tied, these roses are an arrow straight to her heart this Valentine's Day. $99.95

    All these arrangements and many more are available at http://www.ProFlowers.com or by calling toll-free 1-800-PROFLOWERS (1-800-776-3569). With ProFlowers you can be sure what you order is exactly what gets delivered -- no surprises.

    Prices shown do not include taxes and shipping and are subject to availability.

    About ProFlowers(R)

    ProFlowers(R) is run by Provide Commerce, Inc. (NASDAQ: PRVD) which operates an e-commerce marketplace of websites for perishable goods that consistently delivers fresh, high-quality products direct from the supplier to the customer at competitive prices. The company's platform combines an online storefront, proprietary supply chain management technology and established supplier relationships to create a market platform that bypasses traditional supply chains of wholesalers, distributors and retailers.
    Provide Commerce(SM) launched its marketplace in 1998 to sell and deliver fresh cut flowers for everyday and special occasions such as Valentine's Day, Easter, Mother's Day, birthday and anniversary events, through its ProFlowers(R) brand and website, www.proflowers.com. Provide Commerce(SM) also offers fresh fruit and premium steak direct from the supplier to its customers at Cherry Moon Farms(SM), www.cherrymoonfarms.com, and Uptown Prime(R), www.uptownprime.com. For more information, please visit www.providecommerce.com.

    Forward-looking Statements

    Statements in this press release, other than historical information, may be "forward-looking" in nature within the meaning of the Private Securities Litigation Reform Act of 1995 and are subject to various risks, uncertainties and assumptions. These statements are based on management's current expectations, estimates and projections about Provide Commerce and its industry and include, but are not limited to, Provide Commerce's ability to fulfill customer promises and expectations regarding its Valentine's Day product offerings and the overall seasonality of its business. These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. The risks, uncertainties and assumptions that may affect Provide Commerce, its operating results and your investments, include, but are not limited to managing the seasonality of its business, the Company's dependency of FedEx and UPS to deliver its products, risks related to weather and logistics which could hamper holiday deliveries, a dependency on a limited number of floral suppliers, as well as the factors disclosed in the Company's filings with the U.S. Securities and Exchange Commission. The Company undertakes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
    NOTE TO EDITORS: For more information about ProFlowers' complete 2005 Valentine's Day collection of flowers and plants, as well as high resolution images, please contact Bratskeir & Company at 212-679-2233.

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CONTACT: For ProFlowers Bratskeir & Company Erika Martineau/Stephanie Scheider, 212-679-2233 emartineau@bratskeir.com sscheider@bratskeir.com or ProFlowers Jen Carroll, 858-729-2761 jcarroll@proflowers.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: RETAIL INTERNET E-COMMERCE PRODUCT PHOTO PHOTOWIRE SOURCE: ProFlowers PHOTO: 38068

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